Texas Tech Favored to Repeat as Big 12 Champion

Texas Tech enters 2026 as the clear favorite to repeat as Big 12 champions, boasting the most expensive roster in the conference. The Red Raiders invested more than $25 million in NIL last season to win their first conference title, and have increased that investment for this year. Quarterback Brendan Sorsby, expected to start after transferring from Cincinnati, left the program following sports gambling violations, leaving Will Hammond to take over the starting role.

Despite the quarterback uncertainty, Texas Tech returns 23 starters and added the No. 6 transfer portal class in the country. BYU sits as the second choice at +550 after going 12-2 in 2025, with both losses coming against the Red Raiders. Other notable contenders include Utah at +650 and Kansas State at +1400. h-doctor.club