Ted Turner and the Braves: Stoking America's Sports Appetite

Turner died at 87, leaving behind a sports empire. The Braves were a 'superstation' on basic cable for decades, making them a reliable part of the sports monoculture. Today, fans need subscriptions to Apple TV or Peacock just to watch games, a stark change from Turner's 'frictionless' days. Despite early struggles, the Braves built a dynasty in the 90s. truewildgame.com